Six steps from rambling to posted.

Most tools ask you to fill out a form about your brand. Fieldnote interviews you instead, out loud if you want, with your answers captured word for word. It takes about 20 minutes, and you can pause and come back anytime.

Four parts, each one smarter than the last because it builds on what you just said:

• →Part 1 · Brand foundations: what you do, who you serve, what makes you different.
• →Part 2 · Your audience: one real person, not a demographic blob, and what they're up against.
• →Part 3 · Content pillars & comfort: pick your topics and set sliders for the formats you actually enjoy (talking to camera, writing posts, showing your face...).
• →Part 4 · Tone of voice: quick “this or that” calls plus a red-pen pass where you say what you'd never post and what you'd always post.

Once the interview is done, the strategist starts pulling stories out of you with short prompts: everyday moments, wins, messes, turning points. You answer by voice, just like leaving a memo for a friend.

Every answer is checked against the five elements of social storytelling:

• →The Hook · stop the scroll.
• →POV · your personal experience.
• →Tension · a reason to keep watching.
• →Pay off · the lesson learned.
• →CTA · give your viewer a next step.

If an element is missing, you get up to three gentle follow-up questions. Real ones, about your life, not an interrogation. When a story has all five, it's marked Story-ready and filed in your bank.

Prefer writing? Type your answers instead. The interview reads questions on screen by default; flip on “Read aloud” and it speaks them.

A story without the hook never gets watched. A story without the CTA never gets shared. We check for all five, every time.

Your bank is the raw material of everything you publish. Stories go in from three places:

• →Story sessions: worked through live with follow-up probes.
• →Uploaded voice memos: record a messy note to a friend, upload the audio, and Fieldnote transcribes it word for word, checks the five elements, and asks follow-ups if anything's missing.
• →Texted voice memos: link your phone number once, then text a memo to your Fieldnote number. It lands in your bank within about 30 seconds, transcribed and evaluated, with follow-up questions texted back.

Stories stay In progress until they're Story-ready. Your spoken words are kept verbatim, the best phrases get highlighted as quotes, and everything is tagged so you can pull up “the one about quitting” in seconds.

Pick a story from your bank and turn it into any of five formats:

• →Reel scripts: hook, beats, on-screen text and captions.
• →X threads: hook post first, thread that earns the read.
• →LinkedIn posts: thought leadership with the summary stripped out.
• →Carousel outlines: slide by slide, first slide built to stop the scroll.
• →Text-on-screen quotes: direct quotes from your words and relevant quotes in your voice, each tagged for a reel or a carousel with a suggested visual.

Every script is built around the five story elements. The phrases you'd actually say (the “gold nuggets” from your own telling) are preserved verbatim, not paraphrased into LinkedIn-speak.

Nothing ships until it sounds like you. Mark up any draft with the red pen: circle a word you hate, underline a phrase you love, and the strategist keeps both lists. Over time the scripts stop making the mistakes you'd have to fix and start leaning into the phrasing you'd have chosen yourself.

Drop in anything you've written (a newsletter, a tone-of-voice doc, a rant, a link to your about page) or a PDF of it all. Fieldnote reads it all so the strategist copies how you actually write and treats your background as fact, not flavor.